THE (HIGH)LIGHT

UNAPOLOGETIC HAS NO BOUNDARIES

 

Being an unapologetic black girl supersedes a fetching Instagram hashtag, it is a lifestyle. A lifestyle defying the stereotypes, standards, and stigma's that seem to follow us on our journey; even when we're ten steps ahead. The movement of being "unapologetic" or "care-free" is a declaration that we're recognizing these implicit brandings and challenging them by living our most authentic lives, on our own terms, with absolutely no fucks given.

444: THIS SPIRITUAL SHIT REALLY WORKS

Cooking up that white Jay-Z, baggie jeans and white tees Jay-Z, V8 Range and icey Jay-Z,  poppin Cristal- “Y'all be chasin', I replace them” Jay-Z. Unevolved he was, but his authenticity is what etched his footprints into a timeline of greatness that hasn’t slowed down. Lesson- When one lives authentically or in their truth, greatness is revealed and prevails. He was on a path, some call it destiny..

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LOVE AFFAIR AS FASHION'S DISCARDED MUSES

My whole life I loved fashion, but this sentiment was never an equal exchange. It took quite a while  to unfold that the industry I worked so hard to be a part of, and quite frankly slaved for had no love for me or my people. The irony in it all. I spent six whole years working in fashion and four of those years juggling to get a degree in Fashion Merchandising only to acknowledge that I was knocking on a door that didn't want to let me in.

PURPOSE

 

We believe that part of our purpose is tied into inspiring, uplifting, and projecting authentic images that project us in the goddess light that we see ourselves. The world hasn't quite shown it's appreciation of the beauty that we bring to the table, so in essence we're validating ourselves and putting a patent on the table that
we've built.