Fashion is merely defined by the clothes, but the style and attitude presented is what grasps my attention. From experience, companies with similar missions often hyper focus on the mission and the product itself get's neglected. But, this isn't the case with Edun.
My whole life I loved fashion, but this sentiment was never an equal exchange. It took quite a while to unfold that the industry I worked so hard to be a part of, and quite frankly slaved for had no love for me or my people. The irony in it all. I spent six whole years working in fashion and four of those years juggling to get a degree in Fashion Merchandising only to acknowledge that I was knocking on a door that didn't want to let me in.